Architects at EMBT did an unpopular thing for their Comic and Animation Museum Design: they addressed the issue of context. The idea was to engage the surroundings in a visual and associative narrative, delivering a design that joins the Confucian geometry to a mystical appreciation of nature. The intense relationship between object and landscape and subtle referencing to tradition aimed to transform the site into, what the architects called-“a kind of magic land that will enhance the impossible and dare the mind to reach unexpected levels of imagination”. The punch-line iconicity and visual overstimulation were replaced with multilayered experiences of the specific and the imaginative.
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